How To Cold Call Local Businesses To Sell Digital Marketing
One of the most important skills you can have when starting a business is the ability to sell. Most people will start a business and create a product without knowing how to properly market or sell to their marketplace. They spend most of their money on overhead costs such as renting a facility, creating an LLC, designing an over the top website, getting business cards and many other unimportant things. In today's day and age you can start a business with literally just a laptop, cell phone and wifi connection. You can literally be working out of a coffee shop and not ever have to meet your clients or even leave your house if you choose. A skill that most people always seem to forgot to learn or master is the art of sales, specifically cold call sales.
What are some of the best cold calling tips and tricks?
You have to think about your prospect when you are about to cold call. They are busy, they don't have time to waste on the phone. They get called all day long by people like you trying to sell them digital marketing services such as SEO, Facebook Ads or whatever online marketing services it may be.
You need to make sure that when you're cold calling local businesses to sell them digital marketing services that you convey these 5 things:
- Who you are
- Where you're calling from
- What you do
- How you can help them
- Schedule a time for meeting/presentation
If you're prospect on the other side of the call has to think about or try to figure out what it is exactly that you do then you're wasting their time and most likely will get told to stop calling. Most businesses will have a receptionist at the front or gatekeeper that answers the phone so you need to let them know why they should pass you onto the key decision maker. When you get the decision maker on the phone you need to convey the same message.
If you're able to communicate these 5 steps every time you cold call local businesses then you will have minimal resistance and you will start seeing positive results because your calls will be more focused and not all over the place.