If you are creating a new project or your company is not yet immersed in the world of social networks, you have to start seriously considering going to social networks. But it's not about creating an account on Facebook, and already, you have to create your brand on social networks that suit you, something a little more complex. But following these tips, you can create your brand on social networks:
SELECT THE SOCIAL NETWORKS YOU NEED
Exactly, it does not make sense to open accounts in 26 social networks if you're not going to use them later or if they're not going to help you achieve the company's goals (which are usually selling). So you must be clear about what you want for the company and what social networks are useful for it.
A good option is also to start by opening a social network and expand channels as you take filming and clarify expectations.
CHOOSE THE BRAND NAME
Although it seems very simple because it is normal that we have the name already, it is possible that this name is not valid. Maybe that name is already taken and Instagram, for example, do not let you repeat, or that is very long, and Twitter does not limit the characters. Therefore, you have to ensure that your name is short, has a hook and differs from the competition.
CREATE YOUR CONTENT STRATEGY
Once you have the channels open, or even before, you should think about what you are going to do with them. The better you define the strategy, the easier and more successful the implementation will be.
INTEGRATE SOCIAL NETWORKS INTO YOUR COMMUNICATION STRATEGY
Having 1 or 10 channels of social networks, it is essential that there is a global communication strategy that accompanies these new channels. Also, if you have Facebook and Twitter, for example, it is ideal that there is an axis of communication but then make other specific publications in each network adapting to each type of user.
A very serious error is to make completely different publications because that misleads the user, who can not grasp what you intend to say. You can even create distrust for the diversity of messages.
With these bases, you can project your brand efficiently, controlling the entire process. These tips to create your brand on social networks will make you connect directly with your audience.